Micromax LED TV, Blu-Ray Player & Home Theater Launched At Attractive Prices
India’s Micromax has forayed into consumer electronic items including
LED telivisions, blu-ray players and home theaters. The Indian brand
disrupted the mobile markets by launching dual-SIM budget phones. The
company recently forayed into smartphone domain by launching android
devices and now it’s planning to invade your living room. The company
has launched six LED tv models (details below), a blu-ray player and two
home theater models.
The company recently created buzz when the reports came out that the
company beat leading tablet brands like Samsung and Apple in India.
Company’s current plan is to acquire about 8-10% of the television
market in India by 2014. In 2011, about 17 million TV sets were sold in
India and the number tells us that Micromax has a huge growth potential
in the domain. Micromax’s CEO, Mr. Rajesh Agrawal says that his company
expects revenues around Rs. 1000 crore from the consumer electronics
segment.
Micromax has setup a manufacturing facility in Rudrapur,
capable of producing 2000 LED TVs a day. The company will use the
facility to produce tablets
and mobile accessories as well. The price of the TV sets launched by
Micromax is very competitive, take a look at the chart below.
| ompany | Entry level LED TVs | Full FD Smart TV |
| Samsung | Rs 13,500 (19″) | Rs 4,00,000 (65″) |
| LG | Rs 14,750 (22″) | Rs 7,00,000 (72″) |
| Micromax | Rs 15,990 (24″) | Rs 1,29,990 (55″) |
| Akai | Rs 10,490 (19″) | Rs 69,990 (46″) |
Micromax LED TV Price List
LED24K316 – Rs.15,990 (24 inch LED TV)
LEDL31FL24F – Rs.16,990 (24 inch FullHD LED TV)
LED32K316 – Rs.25,990 (32 inch HD LED TV)
LED42K316 – Rs.47,990 (42 inch Full HD LEDTV)
LEDK316K50F – Rs.79,990 (50 inch #D Full HD LED TV)
LEDT770K55F – Rs.1,29,990 ( 55 inch 3D Full HD LED TV with Smart TV)
Micromax Home Theater Models & Prices
HT037F1 : Price Rs. 5990
HT089F1: Price Rs. 6990 [Features 5.1 surround sound speakers, 4000-5000 watts PMPO]
Micromax 3D Blu-Ray Player
The Micromax 3G
Blu-Ray player is priced at Rs. 6490, which is quite competitive with
most of the options available from rivals like Sony and Samsung.
No comments:
Post a Comment